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Mohamed Elmasry, Co-founder & CEO at Tactful AI

Co-founder & CEO

Mohamed Elmasry

Tactful AI · The Agentic CX Platform

Mohamed Elmasry is the co-founder and CEO of Tactful AI, The Agentic CX Platform for customer support and digital sales teams. He co-founded the company in Egypt in 2016. Before Tactful, he founded a hotel internet company in Luxor and co-founded Silicon Vision, a semiconductor company.

About

Mohamed Elmasry has built technology companies for more than 20 years. In 2004, he founded his first company in Luxor, Egypt. It gave hotels automated internet services.

He then co-founded Silicon Vision, a semiconductor company. Its wireless technology was sold to global firms, including Intel and Sony. Later, he took on management roles in the Gulf's cybersecurity sector.

After 2011, he returned to Egypt. He first planned a smart-home product. Then he turned to a problem he saw in almost every business: customers repeating themselves, waiting in queues and feeling unheard. That problem became Tactful AI, which he co-founded with Mohammed Hassan in 2016.

In 2022, Dstny, a Belgian business communications group, acquired Tactful. In July 2025, the founders bought the company back to grow it independently. Today, Mohamed leads Tactful AI across Egypt, the Gulf and the UK. The company is headquartered in Cambridge, with engineering in Cairo.

Mohamed believes in growing talent from within. He prefers to train fresh graduates rather than hire only established professionals, so they can become the next generation of builders. His long-term aim is a model for building globally competitive technology from Egypt and the Middle East.

Focus areas

  • Agentic CX: how AI Agents and people work together in customer service
  • The measurement problem: what NPS, CSAT and CES miss
  • Global CX frameworks applied to the Arab world
  • Building and rebuilding a company from Egypt

We're proud to lead from Egypt and prove that globally competitive AI technology can be built in the region.

Wamda, July 2025

Frequently asked questions

Who is the CEO of Tactful AI?

Mohamed Elmasry is the co-founder and CEO of Tactful AI.

When did Mohamed Elmasry found Tactful AI?

He co-founded Tactful AI with Mohammed Hassan in Egypt in 2016.

What did Mohamed Elmasry do before Tactful AI?

He founded a hotel internet services company in Luxor in 2004, co-founded the semiconductor company Silicon Vision, and held management roles in the Gulf's cybersecurity sector.

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130M+Engagements Processed
+40%CSAT Improvement
40–80%Effective Automation

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