Facebook and Instagram Comment Management — Auto-Replies, Hidden Negatives, One Inbox
Tactful AI manages Facebook and Instagram comments in the same inbox as DMs, WhatsApp and email. It auto-replies to campaign comments, hides negative comments automatically and routes questions that need a person to your team. Facebook and Instagram comments and negative-comment hiding are included on every plan, so social and support teams work from one place.
Social media is your biggest CX channel — or your biggest risk
Every unanswered comment is a missed sale or public complaint.
of consumers use social for customer service
Microsoft, 2024expect a response within 60 minutes
Sprout Social, 2024more reach for negative vs positive comments
Edelman Trust Barometerlost annually to poor customer experience
NewVoiceMediaWhat social media teams deal with every day
Comment floods at launch
5,000+ comments per hour. Manual moderation fails instantly.
Questions get lost in the noise
Buyer questions sit between praise, spam and complaints. Without routing, they wait for hours.
Complaints escalate publicly
Unanswered complaints reach 3x more people than praise.
Manual classification doesn't scale
Agents read, tag, and route every comment. Unsustainable at volume.
Social media management built for outcomes, not just monitoring
Classify every comment in real time
AI tags intent on arrival. No delay, no backlog.
Comments and DMs in one inbox
Facebook and Instagram comments sit next to DMs, WhatsApp and email.
Catch complaints before they go viral
Negative sentiment flagged and routed in seconds, not hours.
Auto-respond to common questions
AI answers pricing, shipping, and availability with brand-safe copy.
Moderate at launch speed
Full coverage at peak volume. Every comment handled instantly.
Track social ROI in real time (Early Access)
See which comments drive revenue and measure team performance live.
A Facebook comment moderation tool that works from your inbox
Tactful AI hides negative comments on your Facebook and Instagram posts automatically, so campaign threads stay clean. Hidden comments stay visible to your team in the unified inbox, next to DMs, WhatsApp and email.
Complaints and questions that need a person are routed to the right agent. Conversations that need a person are handed over to your team, with the full history. Facebook and Instagram comments and negative-comment hiding are included on every plan; compare plans to see what else each one covers.
Auto reply Facebook comments on every campaign post
AI Agents auto reply Instagram comments and Facebook comments in seconds, using answers your team approves. They answer common questions on price, sizes, availability and delivery, in the language the customer writes in.
Our team configures the replies for your campaigns during onboarding, as no-code CX Studio flows. When a launch draws thousands of comments, every routine question still gets a fast, on-brand answer.
3,847 comments classified. Zero missed.
Product questions answered, complaints to agents, spam hidden — all in real time.
- Every comment classified by intent within seconds
- Product questions auto-replied, or routed to sales when they need a person
- Complaints flagged and escalated before going viral
From comment to sale in under 60 seconds
AI Agents reply with pricing and availability, then hand buyers who need a person to your sales team.
- Answers in the language the customer writes in
- Auto-replies with pricing, availability, and buy links
- Buyers who need a person routed to sales, with the full history
@style_lover: "How much is the gold pendant? Ship to Dubai?"
Product: Gold Pendant · Asks about: price + shipping
"$129, free shipping to Dubai over $75" + direct purchase link
Buyer asked for a person · Agent #3 assigned with the full history
Customer purchased via link · $129 revenue attributed to Instagram
Arabic comments
Campaigns in the region draw comments in Arabic as well as English. AI Agents read and reply to Arabic comments in Egyptian dialect and Franco-Arabic, proven in live deployments. Replies keep your brand tone, and Arabic comments that need a person are routed to your team, with the full history.
See how Tactful handles your social volume
Bring your busiest channels. See real-time classification, auto-replies and handover live.
Manual operations vs. CX infrastructure
Conversations that need a person are handed over to your team, with the full history.
The business case for AI-powered social management
Negative comments hidden automatically
Up to 80% of comments handled by AI
Seconds, not hours, to detect issues
Up to 80% of routine comments are handled by AI Agents, and your team handles the rest. Conversations that need a person are handed over to your team, with the full history.
Real metrics from live social deployments
See these results with your own social channels
Book a DemoFacebook and Instagram comment management: FAQ
How do I auto-reply to Facebook and Instagram comments?
Connect your Facebook Page and Instagram account to Tactful AI. Our team configures AI Agents for your campaigns during onboarding, with approved answers on prices, sizes and delivery. AI Agents then reply to campaign comments in seconds. Questions that need a person are routed to your team in the same inbox, with the full history.
Can I hide negative comments automatically?
Yes. Tactful AI hides negative comments on your Facebook and Instagram posts automatically, so campaign threads stay clean. Hidden comments stay visible to your team in the inbox. Complaints that need a reply are routed to the right agent, so a customer with a real problem still gets a proper answer from your team.
Are comments included in every plan?
Yes. Every plan includes Facebook and Instagram comments in one inbox, alongside DMs, WhatsApp and email, plus automatic hiding of negative comments. Campaign comment auto-replies are set up with our team, and what they cover depends on your plan. You can see what each plan includes on the pricing page, or ask our team during a demo.
Can AI Agents reply to comments?
Yes. AI Agents moderate comments: they answer common questions on prices, availability and delivery, hide negative comments and flag complaints. When a comment needs a person, the AI Agent hands it over to your team with the full history. Your team sees every AI reply in the same inbox and can step in at any time.
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See Tactful in action for your social channels
30-minute walkthrough with your social accounts, your moderation rules, and your engagement goals. No slides, no pressure.