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Built for: CX Managers

CX Platform for CX Managers — Real-Time Intelligence and Operational Control

Live dashboards, CX Studio flows configured for you, and conversation analytics and CSAT dashboards that show what's happening now, not last week. Prove CX ROI with real data.

+40%
CSAT Improvement
61%
Faster Response Time
40–80%
Effective Automation
130M+
Engagements Processed
Address Hotels + Resorts logoMinistry of Foreign Affairs Ghana logoMubadala logoBirmingham City Council logo2B logoSigma Fit logoErada Finance logo2S Home Wear logoAccor logoNiños logoLucky One logoELARABY logoWUZZUF logoAdrian logoSimplex logoShabka logoBosta logoValu logoRaneen logo
The Reality

CX shouldn't need a business case every quarter

71%
lack real-time data

Stale data

Weekly reports arrive too late to act on.

6wk
avg change lead time

IT bottleneck

Every workflow change is a 6-week IT ticket.

54%
can’t prove CX ROI

No ROI proof

You know CX drives revenue. You can’t prove it.

5+
disconnected tools

Vendor chaos

5 tools, 5 dashboards, none talk to each other.

Change workflows in days, not quarters

Blocker

Every change needs an IT ticket, scoping, sprint planning. 6-week wait.

Resolution

Flows are configured with our team, so changes do not wait for an IT sprint. IT keeps governance.

  • No-code CX Studio flows, configured for you during onboarding
  • Launch flows in days, not quarters
  • IT retains approval and governance
CX Studio flow — Cart Recovery
Configured for you
Trigger
Cart abandoned
Condition
>$50 value
Action
Send WhatsApp
Track
Recovery rate
Set up with TactfulLive in production

Prove CX drives revenue

Blocker

CSAT and NPS don’t connect to revenue. No attribution data.

Resolution

Live dashboards linking satisfaction to retention and revenue.

  • Revenue attribution: recovery, upsell, retention
  • Automation ROI calculated automatically
  • One-click business case export
CX Revenue Attribution
Live · This quarter
Real-time
Recovered$47K
Upsell$23K
Retention$31K
Total CX Revenue$101K
CSAT trend: 4.6/5.0 (+0.4)
Correlated with revenue increase

Scale without hiring proportionally

Blocker

Every volume spike means a hiring request and 3-month lag.

Resolution

AI absorbs routine. Team handles complex. Scale is configuration.

  • Up to 80% of conversations resolved by AI
  • Scale with automation, not headcount
  • Seasonal spikes absorbed without hiring
Conversation Volume vs Team Size
6-month trend
Live
Jan
Feb
Mar
Apr
May
Jun
Team size: unchanged
Volume ↑ 3×. Headcount: same.
AI absorbs up to 80% of conversations

One platform, one source of truth

Blocker

5 vendors, 5 logins, 5 dashboards. Data never reconciles.

Resolution

Unified platform. Conversations, analytics, automation — one system.

  • Replaces inbox + analytics + automation + ticketing
  • One dataset, no reconciliation
  • Single vendor, single billing
Unified CX Platform
One system for everything
Tactful
Inbox
Analytics
Automation
Ticketing
One dataset. Zero reconciliation.

See what CX operations should look like

Real-time data, flows configured for you, proven ROI.

The Transformation

Manual operations vs. CX infrastructure

Workflow Changes
6 weeksSame day
Revenue Attribution
NoneReal-time
Automation
Manualup to 80% AI
Vendors
5+ tools1 platform

The business case for CX operational control

Same day
workflow changes
Operational Speed

Same-day workflow changes

CX Studio flows+our team=same-dayIllustrative model — actual results vary
4.2×
CX ROI
Revenue Proof

4.2× proven CX ROI

Attribution+automation ROI=4.2× provenIllustrative model — actual results vary
10×
volume handled
Scale Economics

10× volume, zero new hires

AI absorption+your team=10× scaleIllustrative model — actual results vary
Proven Results

Real metrics from CX operations teams

+40%
CSAT Improvement
Real-time optimisation
40–80%
Effective Automation
Conversations resolved by AI, varies by deployment
61%
Faster Response Time
Across all channels
130M+
Engagements Processed
Lifetime, across all customers

See the CX operations dashboard in action

Book a Demo

See Tactful in action for your CX strategy

30-minute walkthrough with your analytics, your customer journey, and your CX goals. No slides, no pressure.

+40%CSAT Improvement
130M+Engagements Processed
FullJourney Analytics