Your entire tech stack. One visual canvas.
Call APIs, fire webhooks, run custom code, embed AI — a full orchestration engine native to your CX operation.
Drag. Connect. Deploy. Across every system.
Call any API, run JavaScript, fire webhooks, embed AI — workflows that span your entire stack.
Build workflows that span your entire stack.
Every node has conversation context, customer data, and AI. Built in minutes.
Ecommerce order recovery
Customer messages about a problem → AI detects intent → API pulls order from Shopify → Custom code checks refund eligibility → Stripe processes refund → Webhook updates Salesforce → AI sends confirmation → Ticket logged.
Social media crisis detection
Comment arrives on any social channel → AI scores sentiment → If negative + high volume: webhook alerts PR team → Escalate to VIP queue → Custom code checks if customer is high-value in CRM → Route accordingly → SLA timer starts.
Cross-system lead qualification
Sales enquiry detected → AI extracts product interest and budget signals → API checks lead score in HubSpot → Custom code applies qualification rules → High-value: route to senior sales + create deal in CRM → Low-value: AI handles with product info → Webhook logs to analytics.
Compliance-aware financial service
Customer contacts about transaction → Identity verification via API → Custom code checks compliance rules and flag level → If flagged: mandatory supervisor approval gate → API logs interaction in compliance system → Webhook notifies risk team → Full audit trail generated.
Your systems. Connected via API.
Drop-in connectors for the platforms you already use. For everything else, the API node connects to any REST endpoint.
Messaging Channels
Ecommerce
CRM & Support
Payments
Enterprise Systems
Analytics & Data
A comprehensive SDK for every platform service. Accessible at runtime.
Full platform access at runtime — conversations, profiles, knowledge base, and agent state.
This isn't a limited scripting environment. It's full programmatic access to every service the platform offers — the same APIs that power the platform UI, available to your automation logic at runtime.
- Full read/write access to conversations, customers, tickets, and knowledge base
- Query real-time operational state — agent availability, queue depth, SLA status
- Trigger and orchestrate other automation flows programmatically
- Write reusable functions that become shared building blocks across all your flows
- Access channel-specific features — send templates, rich messages, carousels
- All SDK calls are audited and permissioned — same governance as UI actions
Conversations
Messages, state, assignments, notes, history
Customers
Profiles, tags, segments, satisfaction data
Knowledge Base
Query FAQs, articles, intent mappings
Analytics
Real-time metrics, queue state, SLA data
Channels
Send messages, templates, rich media
Agents
Status, skills, workgroups, availability
Automation
Trigger flows, share state, orchestrate
Service Desk
Create tickets, update status, assign
When connectors aren't enough, write code.
JavaScript at runtime with full SDK access. Reusable functions shared across all flows.
Inline code nodes
Write JavaScript inside a canvas node with full conversation context and SDK access.
Reusable functions
Shared functions across all flows — eligibility checks, price calculations, compliance rules.
Multi-flow orchestration
Chain workflows, pass data between flows, and build layered orchestrations from code.
Inbound webhooks
Receive events from external systems and route them into canvas flows automatically.
REST API
Full REST API for external systems — read conversations, trigger actions, manage configurations.
Execution audit
Every execution logged — input, output, duration, errors. Roll back instantly.
Connect your stack in minutes
API, webhooks, and SDK — everything connects. See how.
Every integration governed. Every execution logged.
Every API call, webhook, and code execution — authenticated, encrypted, scoped, and audited.
- OAuth 2.0 and API key authentication for all external connections
- Scoped permissions — each integration accesses only what it needs
- Encryption at rest and in transit for all data flows
- Full audit trail — every API call, webhook, and code execution logged
- Role-based access control — who can create, edit, and activate flows
- Data residency options for regulated industries
Disconnected systems slow your team down. Connect your entire stack today.
Teams using Tactful integrations build cross-system workflows in minutes and process 80M+ engagements with CRM, ecommerce, and payment data flowing in real time.
30-minute personalised walkthrough. No slides, no pressure.