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Integrations & Orchestration

Integrations — Connect Tactful AI to Shopify, Odoo and Your Own Systems

Native connectors for Shopify and Odoo. APIs, webhooks and custom builds for everything else, set up by Tactful's team.

10M+
Events per month
Canvas
Visual orchestration
SDK
For your developers
Custom
Tools for your AI Agents

In short

Tactful AI connects to Shopify and Odoo through native connectors. A customer portal API and SDK let your developers work with the platform directly. Tactful's team connects your CRM, ERP and other systems through APIs, webhooks and custom builds, scoped with you during onboarding.

What connects and how

SystemHow it connects
ShopifyNative connector
OdooNative connector
Customer portal API and SDKFor your developers
Custom tools and MCPBuilt for your AI Agents
CRMs, ERPs, custom APIs and webhooksConnected by Tactful's team for your setup

These connections let AI Agents for customer service look up data and act in your systems. Plans and pricing are based on your monthly conversations and brands.

Visual Workflow Canvas

Map. Connect. Go live. Across your systems.

API calls, webhooks, custom logic and AI steps, configured by Tactful's team into flows that span your systems.

app.tactful.ai/integrations
Active
Order Fulfillment Active
Shopify
Order events
Connector
Map & validate
Unified Inbox
Route message
Send Reply
Any channel
Audit Trail
Full trace
23 connectors · 1.2M events/mo
API Calls
Call any REST endpoint
Webhooks
Push events externally
Custom Logic
Built by our team
AI Nodes
Intent, sentiment, NLP
SDK
For your developers
Timers
SLA & delay logic
Workflow Orchestration

Workflows that span your systems.

API calls, webhooks, custom logic and AI, connected in CX Studio and configured for you.

WhatsApp automation configured for you
Connectors and APIs

Your systems. Connected via API.

Native connectors for Shopify and Odoo. Tactful's team connects the rest through APIs and webhooks.

Messaging Channels

WhatsApp (Cloud API)Facebook MessengerFacebook commentsInstagram DMsInstagram commentsWebchatEmailCustomer portal / mobile app

Ecommerce

Shopify (native)Odoo (native)WooCommerce (via API)Magento (via API)BigCommerce (via API)Salla (via API)Zid (via API)Custom via API

CRM & Support

Salesforce (via API)HubSpot (via API)Zoho CRM (via API)Zendesk (via API)Freshdesk (via API)Microsoft Dynamics (via API)Custom via API

Payments

Stripe (via API)PayPal (via API)Adyen (via API)PayTabs (via API)Tap Payments (via API)Custom via API

Enterprise Systems

SAP (via API)Oracle (via API)Workday (via API)ServiceNow (via API)Jira (via API)Custom ERP (via API)Custom via API

Analytics & Data

Google Analytics (via API)Segment (via API)Mixpanel (via API)Power BI (via API)Tableau (via API)Custom Webhooks
API and SDK

A customer portal API and SDK for your developers.

Your developers can create tickets and track their progress from your own customer portal or app.

  • Create tickets from your own customer portal or app
  • Track ticket status so customers can follow progress
  • New tickets land in the Service Desk, where your team works them

Ticket creation

Open tickets from your portal or app

Ticket tracking

Show customers where their ticket stands

Example — SDK call
// Illustrative: create a ticket, then track it
const ticket = await portal.tickets.create({ subject, description });
const status = await portal.tickets.getStatus(ticket.id);
Custom Tools and MCP

When connectors aren't enough, Tactful builds custom tools.

Custom tools and MCP connections are built for your AI Agents by Tactful's team, and every action they take is logged.

Custom tools

Built by Tactful's team so your AI Agents can look up data and act in your systems.

Reusable functions

Shared logic used across all flows — eligibility checks, price calculations, compliance rules.

Multi-flow orchestration

Chain workflows and pass data between flows, configured for your process by our team.

Inbound webhooks

Receive events from external systems and route them into canvas flows automatically.

REST API

Full REST API for external systems — read conversations, trigger actions, manage configurations.

Execution audit

Every execution logged — input, output, duration, errors. Roll back instantly.

See how your systems connect

Native Shopify and Odoo connectors, plus APIs, webhooks and SDK. See how.

Security & Governance

Every integration governed. Every execution logged.

Every API call, webhook, and code execution — authenticated, encrypted, scoped, and audited.

  • OAuth 2.0 and API key auth for all external connections
  • Scoped permissions — each integration accesses only what it needs
  • Encryption at rest and in transit for all data flows
  • Every action logged — every API call, webhook and custom tool run
  • Role-based access — who can create, edit, activate flows
  • Data residency options for regulated industries
Connection Health
All integrations monitored
Shopify
OAuth 2.0
Healthy
Salesforce
OAuth 2.0
Healthy
Stripe
API Key
Healthy
WhatsApp Business
OAuth 2.0
Healthy
Custom ERP
API Key
Degraded
All connections encrypted · TLS 1.3 · Full audit logging
FAQ

Integration questions

Is there an AI customer service API for custom integrations and workflows?

Yes. Tactful AI offers a customer portal API and SDK for your developers. For deeper work, Tactful's team builds the connections your setup needs, such as CRM, ERP or order-system links, through APIs, webhooks and custom builds. We scope each connection with you during onboarding, so it fits your process and data.

Can AI Agents run custom workflows through APIs and webhooks?

Yes. Tactful's team builds custom tools and MCP connections for your AI Agents, so they can look up data and carry out actions in your systems through APIs and webhooks. Each connection is scoped with you for your setup. Every action is logged, and sensitive steps can require a manager's approval.

Do you support custom webhooks and REST APIs for incident management or ChatOps tools?

Yes. Tactful's team connects incident management and ChatOps tools through custom webhooks and REST APIs, built for your setup and scoped with you. For example, a flow can open an incident in your tool when a conversation matches set conditions, or post an alert to your team's chat channel.

Does the platform offer workflow webhooks and external request actions?

Yes. CX Studio flows can send outbound webhooks and make external requests to your systems, and inbound webhooks can start a flow. Tactful's team builds these connections for your setup and scopes them with you during onboarding. Every request is logged with its input, output and result, so you can trace what happened.

Integrations

Disconnected systems slow your team down. Connect the systems your team relies on.

Cross-system workflows, set up by our team. 130M+ engagements with real-time CRM and payment data.

+130MEngagements Processed
40–80%Automation Rate
2–3xConversion Lift

30-minute personalised walkthrough. No slides, no pressure.

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