Skip to main content
Tactful AI home
Industry: Financial Services

Customer Service for Banks and Fintech — Every Action Logged

Governed AI actions, a manager's approval where you require it, and audit coverage across channels.

+40%
CSAT Improvement
61%
Faster Response Time
Full
Audit Coverage
40–80%
Effective Automation

In short

Tactful AI gives banks, lenders and fintechs one inbox for WhatsApp, webchat, the mobile app and email. AI Agents answer routine account and card questions and carry out approved actions, with a manager's approval where you require it. Every action is logged, and conversations that need a person go to your team.

Why It Matters

The financial services CX gap is eroding trust

Falling short on digital CX doesn't just cost revenue — it costs trust.

67%

of banking customers prefer digital channels

Deloitte Digital Banking, 2024
4.7min

average wait time for financial service calls

Forrester, 2024
$3.7T

annual cost of poor CX in financial services

Qualtrics XM Institute, 2024
89%

would switch after one bad financial experience

PwC Future of CX
Address Hotels + Resorts logoMinistry of Foreign Affairs Ghana logoMubadala logoBirmingham City Council logo2B logoSigma Fit logoErada Finance logo2S Home Wear logoAccor logoNiños logoLucky One logoELARABY logoWUZZUF logoAdrian logoSimplex logoShabka logoBosta logoValu logoRaneen logo
The Challenge

Compliance pressure meets rising customer expectations

100+
regulations

Compliance overhead

Manual checks slow every resolution and drain agent capacity.

$0
error tolerance

High-stakes interactions

One dispute error risks regulatory action and customer trust.

5+
systems avg

Legacy system complexity

Agents juggle 5+ systems to resolve a single enquiry.

Weeks
of manual review

Audit gaps

Fragmented tools turn audit prep into weeks of manual work.

Outcomes That Matter

Turn compliance into a competitive advantage

100%
audit coverage

Pass audits consistently

Every AI action logged. Audit prep drops from weeks to minutes.

61%
faster response time

Triage disputes and respond 61% faster

AI triages by urgency and routes to specialists with full context.

Real-time
risk monitoring

Near-zero compliance blind spots

Real-time sentiment analysis flags fraud and regulatory risk automatically.

0
context lost

Escalate without losing a single detail

Fraud specialists receive the full conversation, identity verification, and transaction details -- zero context lost.

Live
analytics

Spot bottlenecks before customers feel them

Live analytics surface quality drops and risk concentrations instantly.

up to 80%
effective automation

Let customers check balances and card status without calling

Up to 80% of routine account queries resolved instantly, with every action logged. Conversations that need a person are handed over to your team, with the full history.

Compliance Journey

How a compliance-sensitive interaction flows

Every step governed, every action logged.

Step 01Inbound

Customer contacts via WhatsApp

Suspicious transaction reported on WhatsApp.

Step 02Governed

AI verifies identity (governed step)

MFA validated before any account data is shared.

Step 03Classification

AI triages: fraud vs billing vs general

Fraud indicators trigger elevated protocol automatically.

Step 04Escalation

Routes to specialist with full context

Fraud team receives identity and transaction details, with the full history.

Step 05Resolution

Agent resolves with governed actions

Refund, card block, merchant flag — all within policy rules.

Step 06Complete

Auto-documented for compliance review

Timestamps, action logs, and policy references — instant audit trail.

Dispute Resolution — Live
Secure Chat · James W.
AI Agent

I see a $847.50 charge from "ELCTRNX-GLOBAL" on Dec 15 I didn't make.

AI: Found: $847.50, Dec 15, ELCTRNX-GLOBAL (#ECG-4421). Initiating dispute. Card flagged for monitoring.

AI: $847.50 provisional credit applied. Case #DSP-78421 created. Updates within 48h. Block this merchant?

Yes, block them. Thanks for the quick help.

Resolved in 45 seconds · Full audit trail logged
Within policy rules
Transaction Disputes

Resolve disputes with full audit trail

Dispute filed, credit applied, audit logged — under a minute.

  • Auto-retrieves transaction details from core banking
  • Provisional credit applied within policy rules
  • Fraud patterns trigger specialist escalation

valU partners with Tactful AI on unified engagement and automation. Read how valU works with Tactful AI

Secure Account Services

Secure self-service for account management

MFA-verified account changes — no branch visit, no hold time.

  • Multi-factor identity verification in-conversation
  • Governed address, limit, and card changes
  • Automatic PII masking in all logs
Account Services Workflow
Secure · Multi-step verification
01Identity verification

MFA completed · Device recognised · IP verified

02Request processed

Address change · 142 Oak St → 78 Elm Ave

03Confirmation & audit

Logged · Confirmed · PII masked

Verified · Compliant · Audit trail complete

See Tactful handle your compliance-sensitive interactions live.

30 minutes. Your compliance framework, your channels.

The Transformation

Manual operations vs. CX infrastructure

Audit Coverage
GapsFull
First Response
8 min12 sec
Action Compliance
ManualGoverned
CSAT Score
3.4/54.7/5

The business case for compliant CX infrastructure

95%
less audit prep time
Audit Costs

Weeks of prep reduced to minutes

Auto-logged interactions→Instant audit packs=Weeks → MinIllustrative model — actual results vary
61%
faster response time
Dispute Speed

61% faster response, higher retention

AI triage+Auto-credit=61% fasterIllustrative model — actual results vary
up to 80%
effective automation
Agent Efficiency

Free agents for advisory, not routine

Routine queries×AI resolution=up to 80% automatedIllustrative model — actual results vary

Up to 80% of routine account queries resolved by AI Agents; your team handles the rest. Conversations that need a person are handed over to your team, with the full history.

FAQ

Financial services customer service FAQ

Which customer service software suits financial services teams that need audit trails?

Tactful AI suits teams that need every action on record. WhatsApp, webchat, your app and email arrive in one inbox. Every AI action is logged in the conversation history, and you can require a manager's approval before sensitive actions. Reports show what was resolved, by whom and how fast.

Where can we host data?

Data is hosted on AWS in the EU. Every action is logged in the conversation history, so your team can review what happened in each case. If your compliance team has questions about hosting, we answer them during the sales process and share the details they need.

We are replacing legacy phone lines — does Tactful handle calls?

No. Tactful covers digital channels: WhatsApp, webchat, your app, email and social. Teams often move routine questions from phone lines to WhatsApp and webchat, where AI Agents can answer at any hour. Conversations that need a person are handed over to your team, with the full history.

See Tactful in action for your institution

30-minute walkthrough with your channels, your compliance requirements, and your workflows. No slides, no pressure.

  • Compliance workflow configured
  • Audit trail demonstrated
  • Governance rules with your policies
+40%CSAT Improvement
130M+Engagements Processed
FullAudit Trail