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Industry: Digital Business

Digital Business CX — Scale Operations 10× Without Scaling Your Team

AI infrastructure that absorbs growth and turns support into revenue.

40–80%
Effective Automation
130M+
Engagements
61%
Faster Response Time
+40%
CSAT Improvement

In short

Tactful AI helps digital businesses such as apps, fintechs and online services handle growing support volume. In-app chat, WhatsApp, Instagram and email arrive in one inbox. AI Agents resolve routine requests and trigger follow-up messages, and conversations that need a person go to your team with the full history.

Why It Matters

The digital CX gap is widening — fast

Support volume grows exponentially. Team scaling doesn't.

61%

of consumers expect companies to anticipate their needs

Salesforce State of Connected Customer, 2024
75%

of support requests could be automated with AI

Gartner, 2024
3×

increase in digital support volume since 2020

McKinsey Digital CX, 2024
$62B

lost annually to poor digital customer experience

NewVoiceMedia/Vonage, 2024
Address Hotels + Resorts logoMinistry of Foreign Affairs Ghana logoMubadala logoBirmingham City Council logo2B logoSigma Fit logoErada Finance logo2S Home Wear logoAccor logoNiños logoLucky One logoELARABY logoWUZZUF logoAdrian logoSimplex logoShabka logoBosta logoValu logoRaneen logo
The Challenge

Scaling support without scaling headcount

10×
user growth

Scaling without headcount

User base grew 10× but support can't keep up.

3 weeks
avg lead time

Engineering dependency

Every workflow change needs an engineering sprint. 3-week waits.

5+
disconnected tools

Tool fragmentation

Five disconnected tools. No single source of truth.

24h
data lag

No operational visibility

Data is 24 hours stale. Issues become crises unnoticed.

What Changes

Six outcomes that turn support into a growth engine

No-code
configured for you

Ship CX changes in hours, not sprints

No-code CX Studio flows, configured for you during onboarding.

Open
API-first architecture

Go live in under 7 days on your existing stack

REST API and webhooks. Connects to Shopify, Odoo, your CRM and other systems.

0s
data lag

See problems before customers report them

Real-time dashboards surface volume, sentiment, and bottlenecks live.

up to 80%
automated resolution

Resolve up to 80% of routine queries without human agents

AI handles resets, billing, and feature queries end to end. Conversations that need a person are handed over to your team, with the full history.

<1s
intelligent routing

End the mis-route chaos that burns agent hours

AI classifies topic, language, and priority -- every conversation lands with the right team in under one second.

100%
governed automation

Scale AI with governance guardrails

Every automated action follows your rules, and every action is logged.

The Math

Scale without hiring

Your next 10× growth spike should not require 10× the support team.

Illustrative example

Before
Support agents
20
Conversations/month
5K
Routine tickets
All by agents
With Tactful
Agents + AI
20 + AI
Conversations/month
50K10×
Routine tickets
Up to 80% by AI Agents
10×
conversation volume
40–80%
effective automation
Same
team size

Conversations that need a person are handed over to your team, with the full history.

SaaS Support — Live
In-App Chat · David L.
AI Agent

Getting a 429 rate limit error on /v2/users. We’re only making ~200 req/min.

AI: Your Growth plan has a 150 req/min limit. You're hitting 203 req/min on average.

AI: I can upgrade to 500 req/min (Scale), or share a batching guide. Which do you prefer?

Let’s do the upgrade — we’ll need the headroom.

Resolved in 18 seconds · Upsell triggered
CSAT: 5/5
High-Volume Support

Automate up to 80% of support volume without hiring

AI diagnoses issues, checks usage, and processes upgrades — under 20 seconds. Conversations that need a person are handed over to your team, with the full history.

  • Resolves API errors, account issues, and onboarding queries
  • Pulls real-time data from product, billing, and usage systems
  • Surfaces upsell opportunities during live conversations
Proactive Outreach

Trigger outreach before users even ask

Detect behavioural signals, trigger contextual outreach on the right channel.

  • Behaviour-triggered messaging from product events
  • Onboarding nudges when users stall at key steps
  • Smart trial-to-paid conversion sequences
Proactive Outreach Workflow
Automated · Behaviour-triggered
01Signal detected

User stalled at onboarding step 3 · 48h inactive

02Outreach triggered

In-app nudge: "Need help with API setup?" + guide

03User re-engaged

Completed onboarding · Active on day 3

+34% onboarding completion · 2.1× activation rate this month

See how Tactful scales with your product — not your headcount.

30 minutes. Your APIs, your workflows. No slides.

The business case for AI-powered CX

Up to 80%
routine tickets by AI Agents
Cost to Serve

Up to 80% of routine tickets resolved by AI Agents

About $15 per ticket (your cost today)→Up to 80% by AI Agents=Capacity backIllustrative model — actual results vary
No-code
configured for you
Engineering Time Saved

CX Studio flows, configured with our team

CX changes→CX Studio=Fewer eng ticketsIllustrative model — actual results vary
+40%
CSAT improvement
Churn Prevention

Catch at-risk customers in real time

Sentiment+Proactive=Lower churnIllustrative model — actual results vary

Before: about $15 per ticket handled by an agent (your cost today). After: up to 80% of routine tickets resolved by AI Agents, and your team handles the rest. Your bill stays the same as volume grows: AI is included in your conversation band. Estimate your savings

See Tactful in action for your business

30-minute walkthrough with your channels, your integrations, and your workflows. No slides, no pressure.

  • Your APIs connected
  • AI handling your support volume
  • Cost model with your numbers
61%Faster Response Time
130M+Engagements Processed
40–80%Effective Automation