Skip to main content
Tactful AI home
Press & News

What people are saying about Tactful AI

Tactful AI builds The Agentic CX Platform, a customer service platform that brings WhatsApp, Instagram, Facebook comments, webchat and email into one inbox with AI Agents. The company was founded in 2016. This page lists our press releases, media coverage, brand assets and the media contact.

As covered by

WAMDADisrupt AfricaINC. ARABIAZAWYACXM TodayKPMGArageekEFG HoldingTechBuild AfricaPressatWAMDADisrupt AfricaINC. ARABIAZAWYACXM TodayKPMGArageekEFG HoldingTechBuild AfricaPressat

More coverage

2 November 2025Award

Tactful AI named a Top 3 finalist for AI Excellence and Deeptech at EEA 2025

Recognised at the 4th edition of Egypt's Entrepreneur Awards (EEA 2025) for innovation in AI and deep technology.

26 November 2025Partnership

Bosta and Tactful AI form strategic partnership to improve customer experience across the region

Bosta integrates Tactful AI's CX infrastructure to enhance engagement across the Middle East, combining logistics infrastructure with intelligent engagement technology.

Originally in Zawya
28 September 2025Media External

Second Act: Tactful AI Co-founder and CEO Mohamed Elmasry on reacquiring his startup

In-depth Inc. Arabia feature covering the journey from founding in 2016, the 2022 Dstny acquisition, and the management buyback.

Originally in Inc. Arabia
19 October 2025Media

Conversation with Tactful AI Co-founder and CEO Mohamed Elmasry — A MasterMinds Feature

Interview covering ElMasry's entrepreneurial journey from Luxor to building a globally competitive AI platform from Egypt.

Originally in Arageek
15 September 2025Company

Mohamed Nagaty joins Tactful AI as investor and advisor to CEO, advancing vision for a global tech ecosystem from Egypt

Prominent Egyptian entrepreneur and investor Mohamed Aboulnaga Nagaty joins as investor and strategic advisor.

16 July 2025Company External

Tactful AI founders reacquire company from Dstny, enter new growth phase

Co-founders reacquired full ownership from Dstny, marking an independent growth chapter targeting the Middle East and Europe.

Originally in Wamda
2025Recognition

Tactful AI featured in KPMG UK Customer Experience Excellence Report 2025/26

The Cambridge KPMG report highlighted the Elaraby Group CX transformation powered by Tactful AI.

4 July 2024Partnership

Tactful AI partners with Trusip and The Trust Group to deliver digital CCaaS solutions to SMEs in the UK and Europe

Partnership with Trusip and The Trust Group to bring digital CCaaS for messaging and social channels to SMEs in the UK and Europe.

2024Product

Conversational Booking Engine transforms direct hotel bookings

AI-powered chat solution integrating with hotel booking systems like Mews PMS, enabling guests to search, compare, and book rooms through natural conversation.

Press Kit

Everything you need to cover Tactful AI

Logos, brand assets, company facts, and media contact details — all in one place.

Logo Pack

SVG and PNG formats in light, dark, and monochrome variants.

Brand Guidelines

Colours, typography, and usage rules for Tactful AI branding.

Primary colours
#0B636D
#1CB0BE
#EBF8F9
#111827
#FFFFFF
Fonts

Plus Jakarta Sans

Inter (body text)

Company Facts

Key facts about Tactful AI for journalists and analysts.

Founded2016 — Cairo, Egypt
HQCambridge, UK
R&DCairo, Egypt
CategoryAgentic CX Infrastructure

Media Contact

For press enquiries, interview requests, or additional assets.

hello@tactful.ai

We typically respond within 24 hours on business days.

Media enquiries

For press enquiries, interviews, or media assets, get in touch with our team.