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Tactful AI
Press & News

What people are saying about Tactful AI

Funding rounds, strategic partnerships, awards, and media coverage — the latest from our journey building the infrastructure of Agentic CX.

As covered by

WAMDADisrupt AfricaINC. ARABIAZAWYACXM TodayKPMGArageekEFG HoldingTechBuild AfricaPressatWAMDADisrupt AfricaINC. ARABIAZAWYACXM TodayKPMGArageekEFG HoldingTechBuild AfricaPressat

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November 2, 2025Award

Tactful AI named among Egypt's Top 3 Innovators in AI Excellence and Deeptech

Recognised at the 4th edition of Egypt's Entrepreneur Awards (EEA 2025) for innovation in AI and deep technology.

November 26, 2025Partnership External

Bosta and Tactful AI form strategic partnership to elevate customer experience across the region

Bosta integrates Tactful AI's CX platform to enhance engagement across the Middle East, combining logistics infrastructure with intelligent engagement technology.

Originally in Zawya
September 28, 2025Media External

Second Act: Tactful AI Co-founder and CEO Mohamed Elmasry on reacquiring his startup

In-depth Inc. Arabia feature covering the journey from founding in 2016, the 2022 Dstny acquisition, and the management buyback.

Originally in Inc. Arabia
October 19, 2025Media

Conversation with Tactful AI Co-founder and CEO Mohamed Elmasry — A MasterMinds Feature

Interview covering ElMasry's entrepreneurial journey from Luxor to building a globally competitive AI platform from Egypt.

Originally in Arageek
September 15, 2025Company

Mohamed Nagaty joins Tactful AI as investor and advisor to CEO, advancing vision for a global tech ecosystem from Egypt

Prominent Egyptian entrepreneur and investor Mohamed Aboulnaga Nagaty joins as investor and strategic advisor.

July 16, 2025Company External

Tactful AI founders reacquire company from Dstny, enter new growth phase

Co-founders reacquired full ownership from Dstny, marking an independent growth chapter targeting the Middle East and Europe.

Originally in Wamda
2025Recognition

Tactful AI featured in KPMG UK Customer Experience Excellence Report 2025/26

The Cambridge KPMG report highlighted the Elaraby Group CX transformation powered by Tactful AI.

July 4, 2024Partnership External

Tactful AI partners with Trusip and The Trust Group to deliver CCaaS solutions to SMEs in the UK and Europe

Strategic partnership with The Trust Group and Trusip to deliver AI-powered CCaaS solutions to SMEs, targeting hospitality and financial services across 400+ reseller partners.

Originally in Pressat
2024Product

Conversational Booking Engine transforms direct hotel bookings

AI-powered chat solution integrating with hotel booking systems like Mews PMS, enabling guests to search, compare, and book rooms through natural conversation.

Press Kit

Everything you need to cover Tactful AI

Logos, brand assets, company facts, and media contact details — all in one place.

Logo Pack

SVG and PNG formats in light, dark, and monochrome variants.

Brand Guidelines

Colours, typography, and usage rules for Tactful AI branding.

Primary colours
#0B636D
#1CB0BE
#EBF8F9
#111827
#FFFFFF
Fonts

Plus Jakarta Sans

Inter (body text)

Company Facts

Key facts about Tactful AI for journalists and analysts.

Founded2016 — Cairo, Egypt
HQCambridge, UK
R&DCairo, Egypt
Team50+ across 3 locations
CategoryAgentic CX Infrastructure

Media Contact

For press enquiries, interview requests, or additional assets.

hello@tactful.ai

We typically respond within 24 hours on business days.

Media enquiries

For press enquiries, interviews, or media assets, get in touch with our team.