Bosta, the region's leading logistics technology company, has entered into a strategic partnership with Tactful AI, marking a major step toward redefining service excellence and customer engagement across the Middle East.
The collaboration merges Bosta's large-scale logistics infrastructure and customer-centric philosophy with Tactful AI's intelligent engagement technology, resulting in a data-driven CX transformation that empowers Bosta to engage customers more efficiently, automate routine operations, and deliver transparent, seamless communication at every stage of the shipment journey.
By unifying all digital customer interactions — including chat, social media, and messaging channels — into a single real-time interface, Bosta gains a 360-degree view of customer needs and performance insights.
"We are enabling transformation at speed and scale. Together we're turning every conversation into a strategic asset," said Mohamed Elmasry, Founder and CEO of Tactful AI.
"Partnering with an Egyptian-founded startup like Tactful AI reflects our strong belief in the power of local innovation and our commitment to supporting homegrown initiatives that elevate regional capabilities," said Mohamed Ezzat, CEO and Co-Founder of Bosta.