The Agentic CX Platform
One inbox for every channel, including comments, with AI Agents and your team working together.
My order hasn't arrived yet — it's been 5 days. Can you check the tracking? Order #TF-84729
Hi Yuki! I found your order #TF-84729. It's currently at the local depot and will be delivered tomorrow by 2pm. I've also added a 10% discount to your next order for the delay. 💚
Conversations that need a person are handed over to your team, with full history.
In short
Tactful AI is a customer service platform for support and digital sales teams. It brings WhatsApp, Instagram and Facebook messages and comments, webchat and email into one inbox. AI Agents answer common questions, track orders and moderate comments, and hand over to your team when a person is needed. You pay per conversation, never per seat.
Your industry. Your starting point.
Pre-built workflows, integrations, and AI models tuned for how your sector operates.
Recover carts. Resolve orders. Retain customers.
Automate order tracking, returns, and proactive outreach. Turn customer service into a revenue engine.
AI that works within your compliance requirements.
Governed actions, every action logged, and compliance-aware workflows for regulated environments.
CX infrastructure for tech-enabled companies.
Scale customer operations with advanced automation, API-first integrations, and real-time analytics.
From ticket management to resolution infrastructure.
Unify every channel, route intelligently, and resolve issues in-conversation. Replace fragmented tools.
Engage students and families across every channel.
Automate admissions enquiries, unify departmental communication, and handle seasonal spikes.
Deliver exceptional guest experiences at scale.
Automate reservations, personalise guest engagement, and run multi-property operations from one place.
One platform. Every conversation resolved.
Everything your customer service team needs — from the first message to a closed resolution — in one integrated platform.
Unified Inbox
Every digital channel in one workspace. Full history, AI-suggested replies, smart routing.
- WhatsApp, Instagram and Facebook messages and comments, webchat, email
- AI suggests replies your team can send instantly
- Smart routing to the right team member
- Multi-brand support — manage multiple brands or regions from one workspace
Real-Time Analytics
Live dashboards for response times, resolution rates, sentiment, and team performance — not last week's report.
- Live dashboards your whole team can act on
- Understand how customers are feeling in real time
- Track the metrics that matter to your business
WhatsApp and CX Automation
No-code CX Studio flows, configured for you during onboarding. Your team sees every flow and how it runs.
- Flows set up by the Tactful team in CX Studio
- AI handles requests and passes to your team when needed
- Ready-made templates for common scenarios
AI Actions, Your Rules
AI that checks orders, processes refunds, and makes bookings — within limits your team sets.
- Connects to Shopify, Odoo, your CRM and other systems
- Manager sign-off for sensitive requests
- Full activity log for every action taken
Built for the people
who run customer service
Real tools. Real workflows. Designed for agents, supervisors, and operations teams.
Every channel. One inbox. Zero missed messages.
All channels, one screen. Full history, AI-suggested replies, and smart routing built in.
- All your channels in one place — nothing slips through
- Full customer history visible before you reply
- Smart routing to the right team member, every time
My order hasn't arrived — 4 days
Can I change delivery address?
Question about return policy
Upgrade my subscription
Hi, I placed order #45892 four days ago and it still hasn't arrived.
Hi Yuki! Let me pull up your order right now.
2× Wireless Earbuds Pro
1× USB-C Charging Case
Found it — your order is back on route. Let me get the updated delivery window.
Your order is scheduled for delivery tomorrow 10 AM – 2 PM. You'll get a WhatsApp message 30 min before.
Teams that automate CX resolve issues 61% faster. See how.
Teams using Tactful achieve 40–80% automation and +40% CSAT improvement. See it in your environment.
Customer Stories
Trusted by teams that move fast
We built a comprehensive platform to manage and enhance customer experience across digital channels. We've seen significant improvements in sales, customer satisfaction, and operational efficiency.
Tactful's platform is helping us automate and improve our customer service operations. Their team has been responsive and supportive throughout the rollout, making the process smooth and effective.
With Tactful AI, we better connect with guests, understand their needs, and consistently deliver exceptional service — strengthening relationships and improving satisfaction.
Tactful enabled us to automate repetitive tasks like damage reporting and booking appointments using AI, and empowered us to successfully incorporate AI into our business.
We're investing in intelligent platforms to anticipate customer needs and respond proactively across all channels. Tactful AI empowers us to deliver with greater precision, scalability, and regional relevance.
Tactful delivers enterprise-class solutions tailored for SMEs — powerful tools without the complexity. Businesses can streamline operations, enhance CX, and grow efficiently with easy-to-use, scalable tech.
Partnering with Tactful AI enables us to offer cutting-edge customer engagement solutions. We help businesses streamline interactions, boost satisfaction, and enhance relationships — delivering value every step of the way.
Partnering with Tactful AI reflects our belief in local innovation. Their analytics, automation, and omnichannel platform align perfectly with our vision to elevate regional capabilities.
Your competitors are already automating.
Your customers already expect it.
30-minute personalised walkthrough with your real channels and workflows. No slides, no pressure.
Join teams processing 130M+ customer engagements on Tactful.