Inc. Arabia's September 2025 English edition featured Tactful AI Co-founder and CEO Mohamed Elmasry in an in-depth profile exploring the journey of reacquiring his startup following its 2022 acquisition by European communications firm Dstny.
The feature, part of Inc. Arabia's issue exploring "founders, funding, and the future," covers Elmasry's entrepreneurial journey from founding Tactful AI in 2016 through the Dstny acquisition and the subsequent management buyback that returned the company to independent control.
The article highlights how Elmasry navigated the complexities of operating within a larger organisation before ultimately deciding to chart an independent course — a decision that has since led to renewed growth across the Middle East and Europe.
Tactful AI now operates development centres in Cairo and Cambridge, serving enterprise clients across retail, fintech, hospitality, and logistics with its AI-powered customer experience platform.