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Built for: Ecommerce Managers

Ecommerce Managers: Protect Revenue Across Every Channel

See the direct line between ecommerce customer service and revenue. Order tracking, returns and cart-recovery flows built for you, with analytics that show the business impact.

2–3x
Conversion Lift
61%
Faster Response Time
40–80%
Effective Automation
+40%
CSAT Improvement
The Reality

Revenue is leaking from every channel

70%
avg abandonment

Abandoned carts

70% drop off at checkout. No automated follow-up.

40%+
of all queries

WISMO overload

40% of your inbox is 'where is my order?'

5K+
comments unanswered

Social silence

5,000 launch comments. Buying questions buried in noise.

0
revenue attribution

Invisible impact

CX dashboard shows tickets. You need revenue.

Address Hotels + Resorts logoMinistry of Foreign Affairs Ghana logoMubadala logoBirmingham City Council logo2B logoSigma Fit logoErada Finance logo2S Home Wear logoAccor logoNiños logoLucky One logoELARABY logoWUZZUF logoAdrian logoSimplex logoShabka logoBosta logoValu logoRaneen logo
Your Goal

Recover revenue from abandoned carts

No follow-up system. Marketing sends a batch email 24 hours late.

Cart-recovery flows built for you, with governed discounts and timing.

  • Triggered within minutes, not hours
  • Channel preference respected
  • Governed discounts — no rogue offers
Cart Recovery Flow
Built for you · WhatsApp · Governed
Cart Abandoned

3 items · $247

Recovery Sent

WhatsApp · 10% off

Cart Recovered

$222.30 recovered

2–3x conversion lift · Governed discounts applied
Your Goal

Turn social comments into sales

5,000 comments per launch. Buying questions get lost.

Negative comments are hidden automatically and campaign comments get instant replies. Leads go to your sales team.

  • Comments sorted into product questions, order questions and complaints
  • Leads handed to your sales team, with the full history
  • 100% coverage, zero manual sorting
Social Comment Moderation
Product Launch · 3,847 comments analyzed
Product Questions
892
23% of total
Order Questions
1,204
31% of total
Complaints
347
9% of total
General
1,404
37% of total
“How do I order the blue one?”Product Question
“When does this restock?”Order Question
“My last order was damaged”Complaint
892 product questions answered or routed to sales
Your Goal

Stop WISMO from eating your team

40%+ of conversations are order status. Agents do lookup work.

AI resolves order queries in seconds via your order system.

  • Connects to Shopify and Odoo; WooCommerce connects via our team
  • Responds with tracking + ETA in seconds
  • Conversations that need a person are handed over to your team, with the full history.
WhatsApp
Customer Conversation

Where is my order #45892?

2:34 PM
AI Agent

Your order has shipped. ETA: tomorrow by 2pm. Here's your tracking link.

Track Order →
2:34 PM

Thanks!

2:34 PM
Resolved by AI Agent · no agent needed
Your Goal

See revenue impact, not just CSAT

CX metrics measure activity, not outcomes. Your KPIs are revenue.

Revenue attribution: recovered carts, social sales, channel ROI.

  • Recovery revenue tracked per campaign
  • Social commerce per channel
  • Agent-level revenue contribution
CX Revenue Dashboard
This Month · Real-time
Recovered
$47.2K
Cost Saved
$12.8K
Retention
+18%
ROI
4.2×
6-Month Recovery Trend
Oct
Nov
Dec
Jan
Feb
Mar
Top:WhatsApp ($18.4K)·Email ($15.8K)·Webchat ($13.0K)

See the revenue you're leaving on the table

Your store data. Your revenue gaps. One 30-minute walkthrough.

The Transformation

Manual operations vs. CX infrastructure

Cart Conversions
1x2–3x
WISMO Resolution
Manual8 seconds
Social Coverage
Partial100%
Revenue Attribution
NoneReal-time

The revenue case for CX infrastructure

25%
recovery rate
Cart Recovery

$200K/month in saved revenue

10K carts×$80 AOV=$200K/moIllustrative model — actual results vary
up to 80%
effective automation
WISMO Deflection

16 agents freed for revenue work

20 agents×80% AI=16 freedIllustrative model — actual results vary
23%
product questions
Social Commerce

2,300 leads from 10K comments

10K comments×23% questions=2,300 leadsIllustrative model — actual results vary
Proven Results

Real ecommerce deployment metrics

2–3x
Conversion Lift
On conversational-commerce journeys
61%
Faster Response Time
Across all customer channels
40–80%
Effective Automation
Conversations resolved by AI, varies by deployment
+40%
CSAT Improvement
Better service drives loyalty

See the revenue impact with your own data

Book a Demo

See Tactful in action for your store operations

30-minute walkthrough with your channels, your order data, and your CX workflows. No slides, no pressure.

2–3xConversion Lift
40–80%Effective Automation
100%Response Rate