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Tactful AI
Built for: Ecommerce Managers

CX Platform for Ecommerce Managers — Protect Revenue, Recover Carts, Track Every Interaction

See the direct line between customer interactions and revenue. Automate cart recovery, order tracking, and returns — with analytics that show the business impact.

+25%
Recovered Orders
+61%
Faster Response
+78%
Automation Rate
+40%
CSAT Improvement
The Reality

Revenue is leaking from every channel

70%
avg abandonment

Abandoned carts

70% drop off at checkout. No automated follow-up.

40%+
of all queries

WISMO overload

40% of your inbox is 'where is my order?'

5K+
comments unclassified

Social silence

5,000 launch comments. Purchase intent buried in noise.

0
revenue attribution

Invisible impact

CX dashboard shows tickets. You need revenue.

Address Hotels + ResortsMinistry of Foreign Affairs GhanaMubadalaBirmingham City Council2BSigma FitErada Finance2S Home WearAccorNiñosLucky OneELARABYWUZZUFAdrianSimplexShabkaBostaValuRaneen
Your Goal

Recover revenue from abandoned carts

No follow-up system. Marketing sends a batch email 24 hours late.

Automated multi-channel recovery with governed discounts and timing.

  • Triggered within minutes, not hours
  • Channel preference respected
  • Governed discounts — no rogue offers
Cart Recovery Flow
Automated · Multi-channel · Governed
Cart Abandoned

3 items · $247

Recovery Sent

WhatsApp · 10% off

Cart Recovered

$222.30 recovered

25% recovery rate · Governed discounts applied
Your Goal

Turn social comments into sales

5,000 comments per launch. No way to find purchase intent.

AI classifies every comment. Purchase signals routed instantly.

  • Every comment classified: purchase, question, complaint
  • High-intent leads routed in seconds
  • 100% coverage, zero manual sorting
Social Comment Classification
Product Launch · 3,847 comments analyzed
Purchase Intent
892
23% of total
Questions
1,204
31% of total
Complaints
347
9% of total
General
1,404
37% of total
How do I order the blue one?Purchase Intent
When does this restock?Question
My last order was damagedComplaint
892 purchase-intent leads routed to sales
Your Goal

Stop WISMO from eating your team

40%+ of conversations are order status. Agents do lookup work.

AI resolves order queries in seconds via your order system.

  • Connects to Shopify, WooCommerce, or API
  • Responds with tracking + ETA in seconds
  • Escalates to human only for exceptions
WhatsApp
Customer Conversation

Where is my order #45892?

2:34 PM
AI Assistant

Your order shipped via Aramex. ETA: tomorrow by 2pm. Here's your tracking link.

Track Order →
2:34 PM

Thanks!

2:34 PM
Resolved in 8 seconds · No human agent
Your Goal

See revenue impact, not just CSAT

CX metrics measure activity, not outcomes. Your KPIs are revenue.

Revenue attribution: recovered carts, social sales, channel ROI.

  • Recovery revenue tracked per campaign
  • Social commerce per channel
  • Agent-level revenue contribution
CX Revenue Dashboard
This Month · Real-time
Recovered
$47.2K
Cost Saved
$12.8K
Retention
+18%
ROI
4.2×
6-Month Recovery Trend
Oct
Nov
Dec
Jan
Feb
Mar
Top:WhatsApp ($18.4K)·Email ($15.8K)·Webchat ($13.0K)

See the revenue you're leaving on the table

Your store data. Your revenue gaps. One 30-minute walkthrough.

The Transformation

Manual operations vs. CX infrastructure

Cart Recovery
0%+25%
WISMO Resolution
Manual8 seconds
Social Coverage
Partial100%
Revenue Attribution
NoneReal-time

The revenue case for CX infrastructure

25%
recovery rate
Cart Recovery

$200K/month in saved revenue

10K carts×$80 AOV=$200K/moIllustrative model — actual results vary
78%
automation
WISMO Deflection

15.6 agents freed for revenue work

20 agents×78% AI=15.6 freedIllustrative model — actual results vary
23%
purchase intent
Social Commerce

2,300 leads from 10K comments

10K comments×23% intent=2,300 leadsIllustrative model — actual results vary
Proven Results

Real ecommerce deployment metrics

+0%
Recovered Orders
Revenue saved from abandoned carts
+0%
Faster Response
Across all customer channels
+0%
Automation Rate
Conversations resolved by AI
+0%
CSAT Improvement
Better service drives loyalty

See the revenue impact with your own data

Book a Demo

See Tactful in action for your store operations

30-minute walkthrough with your channels, your order data, and your CX workflows. No slides, no pressure.

+25%Recovered Orders
+78%Automation Rate
100%Response Rate