Recover carts. Resolve orders. Retain customers.
Ecommerce teams lose revenue to slow responses, abandoned carts, and fragmented tools. Tactful unifies every channel and automates the workflows that recover revenue and retain customers.
The ecommerce CX gap is costing you revenue
Customer expectations are rising faster than most teams can adapt.
of online carts are abandoned before checkout
Baymard Institute, 2024is the expected response time on social channels
HubSpot State of Service, 2024of consumers switch brands after poor CX
PwC Future of CX, 2024cheaper to retain than acquire a new customer
Harvard Business Review
What ecommerce teams deal with every day
WISMO at scale
"Where is my order?" floods your inbox every day.
Abandoned carts
Customers drop off at checkout. Slow follow-up kills revenue.
Returns backlog
Manual returns processing frustrates customers and burns hours.
Social comment floods
Thousands of comments per launch. Manual moderation can't cope.
CX infrastructure built for ecommerce outcomes
Resolve 78% of order queries instantly
AI answers order queries in seconds via Shopify, WooCommerce, or API.
Recover 25% of abandoned carts
Automated follow-up on preferred channels with governed discounts.
Process refunds in-conversation
Governed actions handle returns within your rules. Full audit trail.
100% social comment coverage
AI classifies every comment by intent. Routes leads instantly.
Track revenue impact in real time (Early Access)
See recovered revenue, conversions, and channel performance live.
Handle 10× volume with zero new hires
AI absorbs seasonal spikes — Black Friday, flash sales, viral moments.
Where is my order #45892? It was supposed to arrive yesterday
AI: Hi Sarah! I've checked order #45892. It shipped via DHL and is currently in transit. Updated ETA: tomorrow by 2pm.
AI: Here's your tracking link: dhl.com/track/45892. Would you like a delivery notification when it's out for delivery?
Yes please! Thank you
Instant order updates across every channel
AI retrieves order status, provides tracking, and offers options if delivery is delayed — all in under 15 seconds.
- Auto-retrieves from Shopify or connects via API to your platform
- Responds in seconds with tracking link and ETA
- Escalates to human agent only for exceptions
Win back abandoned checkouts automatically
Tactful triggers automated follow-up with personalised messaging and governed discounts on the channel they prefer.
- Behaviour-triggered outreach on preferred channel
- Governed discount rules — no rogue offers
- Multi-step sequences with smart timing
Customer left 3 items ($247) · 15 min ago
WhatsApp · "Your items are waiting" + 10% off
Completed checkout · $222.30 recovered
Moderate at launch speed
Tactful classifies every comment by intent and routes priority conversations to your team — automatically.
- AI classifies: purchase intent, complaint, spam, general
- Routes complaints and high-intent leads to agents
- 100% response rate on social — no comment left behind
Ready to turn customer service into a revenue engine?
See how Tactful handles your order tracking, cart recovery, and social moderation — with your real data.
Manual operations vs. CX infrastructure
The business case for ecommerce CX infrastructure
$200K/month in saved revenue
15.6 agents freed for complex work
Fewer churned customers, higher LTV
Real metrics from real ecommerce deployments
See these results with your own data
Book a DemoRelated Use Cases
See Tactful in action for your store
30-minute walkthrough with your channels, your order data, and your use cases. No slides, no pressure.