Ecommerce CX Platform — Recover Carts, Resolve Orders, Retain Customers
Unify channels, automate workflows, recover revenue, retain customers.
The ecommerce CX gap is costing you revenue
Every abandoned cart and unanswered DM is revenue walking out the door.
of online carts are abandoned before checkout
Baymard Institute, 2024is the expected response time on social channels
HubSpot State of Service, 2024of consumers switch brands after poor CX
PwC Future of CX, 2024cheaper to retain than acquire a new customer
Harvard Business Review
The hidden cost of slow, fragmented commerce support
WISMO at scale
"Where is my order?" floods your inbox every day.
Abandoned carts
Customers drop off at checkout. Slow follow-up kills revenue.
Returns backlog
Manual returns processing frustrates customers and burns hours.
Social comment floods
Thousands of comments per launch. Manual moderation can't cope.
CX infrastructure built for ecommerce outcomes
Eliminate 78% of 'Where is my order?' tickets
AI pulls live tracking from Shopify or your OMS and replies in seconds.
Recover 25% of abandoned carts
Automated follow-up on preferred channels with governed discounts.
Process refunds in-conversation
Governed actions handle returns within your rules. Full audit trail.
Never miss a purchase-intent comment again
AI classifies every comment, auto-replies to fans, and routes hot leads to sales.
See exactly how much revenue CX is recovering (Early Access)
Live dashboard: recovered carts, conversion by channel, ROI per agent.
Handle 10× volume with zero new hires
AI absorbs seasonal spikes — Black Friday, flash sales, viral moments.
Where is my order #45892? It was supposed to arrive yesterday
AI: Hi Sarah! I've checked order #45892. It shipped via DHL and is currently in transit. Updated ETA: tomorrow by 2pm.
AI: Here's your tracking link: dhl.com/track/45892. Would you like a delivery notification when it's out for delivery?
Yes please! Thank you
Instant order updates across every channel
"Where is my order?" is your #1 ticket. AI kills it in 12 seconds -- with tracking link, ETA, and proactive delay alerts.
- Auto-retrieves from Shopify or connects via API to your platform
- Responds in seconds with tracking link and ETA
- Escalates to human agent only for exceptions
Win back abandoned checkouts automatically
Tactful triggers automated follow-up with personalised messaging and governed discounts on the channel they prefer.
- Behaviour-triggered outreach on preferred channel
- Governed discount rules — no rogue offers
- Multi-step sequences with smart timing
Customer left 3 items ($247) · 15 min ago
WhatsApp · "Your items are waiting" + 10% off
Completed checkout · $222.30 recovered
Moderate at launch speed
Tactful classifies comments and routes priority conversations to your team — automatically.
- AI classifies: purchase intent, complaint, spam, general
- Routes complaints and high-intent leads to agents
- 100% response rate on social — no comment left behind
Stop losing revenue to slow support.
See how Tactful handles your order tracking, cart recovery, and social moderation — with your real data.
Manual operations vs. CX infrastructure
The business case for ecommerce CX infrastructure
$200K/month in saved revenue
15.6 agents freed for complex work
Fewer churned customers, higher LTV
Related Use Cases
See Tactful in action for your store
30-minute walkthrough with your channels, your order data, and your use cases. No slides, no pressure.
- Your Shopify data connected
- Cart recovery workflow live
- ROI model with your numbers