Cookie Policy
How we use cookies on our website
Version Effective Permanent link: tactful.ai/
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site recognise your device and store information about your preferences or past actions.
How We Use Cookies
Tactful AI (tactful.ai) uses cookies for the following purposes:
Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be disabled. They include:
- Session management and security
- Cookie consent preferences storage
- Load balancing and performance
Analytics Cookies
These help us understand how visitors interact with our website by collecting information anonymously. We use:
| Provider | Purpose | Retention |
|---|---|---|
| Google Analytics 4 | Page views, user journeys, site performance | Up to 14 months |
| Vercel Analytics | First-party web analytics and speed insights | Session-based |
| HotJar | Heatmaps and session recordings for UX improvement | Up to 365 days |
Within Google Analytics 4 we have enabled Google Signals. When you have accepted analytics cookies and are signed in to a Google account with Ads Personalization enabled, Google may associate your visit with that account to give us aggregated cross-device and demographic insights (such as age range, gender, and interests). We never receive information that personally identifies you, and this data is subject to Google's aggregation thresholds. Google Signals activates only with your analytics consent — you can withdraw it at any time using the "Manage" button on our cookie banner, or control the underlying association through your Google Ads Settings and My Activity.
Marketing Cookies
These cookies are used to deliver relevant advertisements and track campaign effectiveness:
| Provider | Purpose | Retention |
|---|---|---|
| Facebook Pixel | Ad targeting, conversion tracking, custom audiences | Up to 180 days |
| LinkedIn Insight Tag | Professional audience targeting, conversion tracking | Up to 180 days |
Managing Your Cookie Preferences
You can manage your cookie preferences at any time using the "Manage" button on our cookie consent banner. Analytics and Marketing cookies are optional and can be individually toggled on or off.
You can also control cookies through your browser settings. Note that disabling cookies may affect site functionality.
Browser-Level Controls
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Privacy, Search, and Services > Cookies
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Please refer to the respective third-party privacy policies for more information:
Updates to This Policy
We may update this cookie policy from time to time. Changes will be posted on this page with an updated effective date.
Contact
For questions about our use of cookies, contact us at privacy@tactful.ai.
Tactful Ltd
The Venture Centre, Stirling House, Cambridge Innovation Park, Denny End Road, Waterbeach, Cambridge, United Kingdom, CB25 9PB.
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Related documents
Tactful Ltd trading as Tactful AI. Registered in England — Company No: 10279888. The Venture Centre, Stirling House, Cambridge Innovation Park, Denny End Road, Waterbeach, Cambridge, United Kingdom, CB25 9PB.