Valu, Egypt's leading universal financial technology powerhouse, has entered a strategic collaboration with Tactful AI to modernise customer interactions across multiple channels including WhatsApp, web, mobile apps, and social media platforms.
The partnership enables Valu to unify and automate customer engagement across multiple touchpoints, delivering faster, smarter, and more personalised customer interactions across Valu's digital ecosystem.
"This partnership goes beyond technology; it represents a shared commitment to raising the standard of customer experience in financial services," said Mohamed Elmasry, Tactful AI Co-Founder and CEO.
"Our customers remain at the core of everything we do. Tactful AI's solution empowers us to deliver this with greater precision, scalability, and regional relevance," said Mohamed Mounir, Valu Deputy CEO.
Key capabilities deployed include unified omnichannel engagement across messaging platforms, real-time conversational analytics, AI-powered automation tools, no-code journey builder functionality, and deeper customer interaction insights.