Tactful AI announced an investment of EGP 250 million to lead customer experience transformation through AI across the Middle East and Europe. The announcement coincides with co-founders Mohamed El-Masry and Mohammed Hassan's reacquisition of the company from Belgian communications firm Dstny.
The investment supports expansion across the Middle East — particularly Saudi Arabia and the UAE — and Western Europe, with development centres in Cairo and Cambridge.
"We're proud to lead from Egypt and prove that globally competitive AI technology can originate regionally," said Mohamed El-Masry, Co-Founder and CEO.
"We are not just building software — we are redefining how customer experience functions across the Arab region," El-Masry added.
Over $5 million has been invested in proprietary AI technology over three years. The platform demonstrates 15-35% digital revenue increases within months of deployment and serves sectors including telecom, hospitality, retail, and public sector.
Tactful AI is recognised as the first Egyptian-developed AI product tailored for customer experience management. Client portfolio includes Fairmont, Address Hotels, El Araby Group, and others.
The company plans to double its R&D investment over the next three years and is targeting a Series A round within the next 12 months.