As of 2017, the MENA e-commerce market reached $8.3 billion, with an average annual growth rate of 25%, e-commerce in the region has been growing slightly of the global average. In order to compete in this space, businesses have to adopt a customer-centric approach with a focus on delivering the best service across all channels. We at Elaraby have worked with Tactful to build a comprehensive customer experience platform to manage and deliver the best customer experience across all digital platforms, since started we have seen spectacular improvements in customer satisfaction, online conversion, and operations efficiency. The results have been exceeding our expectations on all fronts.
Head of Digital & Omnichannel at ELARABY GROUP