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Tactful AI
Packages

Pay for the work your operation handles — never for the seats you fill

Automate operational flows in CX Studio without waiting on an engineering queue. Then size a package to the conversations you handle each month and the brands you run — headcount never moves the bill.

  • Seats never billed
  • No surge pricing
  • Unused volume rolls over (annual)
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Starter

One brand, one team

For a single-brand team answering social, WhatsApp, webchat and email.

1
brand
Conversation commitment
3,000 to 50,000 a month

30 seats, never billed

  • Unified inbox with Customer 360
  • AI answers FAQs from your own knowledge base
  • Live and historical performance dashboards

Growth

More brands, more channels

For a team running a few brands that needs tickets as well as conversations.

3
brands (up to 10)
Conversation commitment
5,000 to 100,000 a month

30 seats, never billed

  • Ticketing workspace with comments and notes
  • AI product recommendations from your catalogue
  • Several channels per platform type

PlusMost popular

Governed ticketing at wider scale

For a multi-brand operation that needs ticket governance and a read on how customers feel.

5
brands (up to unlimited)
Conversation commitment
10,000 to 300,000 a month

50 seats, never billed

  • Custom ticket fields with dependent logic
  • Ticket SLA configuration
  • Sentiment analysis and the CX Studio workflow builder

Premier

Every brand on one pool

For a brand portfolio that wants AI agents shaped around its own systems.

Unlimited
brands
Conversation commitment
10,000 to unlimited

Unlimited seats, never billed

  • Conversational AI analytics across every brand
  • Entitlement to customisable AI agents that act in your own systems, scoped with our team
  • Everything in Plus, across an unlimited number of brands
Every package

What every package includes

These capabilities do not change between Starter and Premier.

Channels

  • Facebook messages and comments
  • Instagram messages and comments
  • WhatsApp
  • Webchat
  • Email
  • In-app chat in your mobile app or customer portal

Unified inbox and Customer 360

  • One conversation list across channels
  • Customer 360 side panel
  • Internal notes and whisper messages
  • Canned responses and labels

AI agents

  • FAQ and ask-me-anything answering grounded on your own knowledge base
  • Order tracking and status through the native Odoo integration
  • Negative-comment auto-moderation on Facebook and Instagram
  • Harmful public comments hidden, with an optional route to a human agent

Routing and queue fundamentals

  • Workgroups and membership levels
  • Per-agent capacity control
  • Working hours and shifts
  • Queue timeout response

Supervisor Hub

  • Realtime operations monitor
  • Workgroup, member and interaction views
  • Livechat settings
  • Not-ready reasons and conversation labels

Core dashboards

  • Live Performance
  • Historical Performance
  • CSAT
  • Agent Adherence

Every seat your package allows is included at no charge

Starter and Growth open thirty seats, Plus fifty, and Premier as many as you need. Filling them costs nothing: no package carries a per-user charge, so growing the team never moves the bill.

What changes as you move up

Every capability, and exactly which packages carry it.

Scroll to compare

Capability availability across the Starter, Growth, Plus and Premier packages.
CapabilityStarterGrowthPlusMost popularPremier
Brands on one shared conversation pool135Unlimited
Monthly conversation commitment3,000–50,0005,000–100,00010,000–300,00010,000–unlimited
FAQ and ask-me-anything answering on your knowledge baseIncluded in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Order tracking and status via the native Odoo integrationIncluded in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Negative-comment auto-moderation on Facebook and InstagramIncluded in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
AI product recommendations from your catalogueNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Sentiment analysisNot included in StarterNot included in GrowthIncluded in PlusIncluded in Premier
CX Studio workflow builderNot included in StarterNot included in GrowthAvailableAvailable
Conversational AI analyticsNot included in StarterNot included in GrowthNot included in PlusIncluded in Premier
Customisable AI agents acting in your own systemsNot included in StarterNot included in GrowthNot included in PlusScoped with us
Workgroups13510
Out-of-working-hours handlingBasicAdvancedAdvancedAdvanced
Agent self-managed readinessNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Multi-channel per platform type1 brand3 brands5 brandsUnlimited
Authenticated user data to CRM from mobile and portal webchatNot included in StarterNot included in GrowthScoped with usScoped with us
Create a ticketNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Track a ticket through its status lifecycleNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Collaborate with comments and internal notesNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Resolve a ticketNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Resolve a conversation & create a ticketNot included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Contact-linked tickets in Customer 360Not included in StarterIncluded in GrowthIncluded in PlusIncluded in Premier
Custom ticket fieldsNot included in StarterNot included in GrowthIncluded in PlusIncluded in Premier
Ticket SLA configurationNot included in StarterNot included in GrowthIncluded in PlusIncluded in Premier

Not sure which band your volume lands in? We will map it with you.

Book a Demo
The commercial model

How pricing works

Eight rules govern every package. They are the same whether you run one brand or a portfolio.

You commit to a conversation band

Pick the monthly band that matches the volume your operation handles and pay one monthly amount for it. Nothing needs reconciling line by line at the end of the month.

Cost tracks volume, not headcount

What you pay follows the conversations the operation handles. Hiring, seasonal cover and cross-training change your capacity, not your bill.

Seats are capped, never billed

Each package sets how many seats you can open, and every one of them is free to fill. Agents, supervisors and admins never add to the bill.

AI deflection frees capacity

When an AI agent resolves a conversation, the capacity it releases goes straight back to your team. Nothing is stranded in a seat you already paid for, because the seat was never billed.

Overage bills in whole blocks

Run past your band and the extra bills in whole blocks at your package's own entry rate. A peak month is charged at the same rate as a quiet one, so there is no surge pricing to plan around.

Annual prepay rolls unused volume over

Prepay for the year and unused monthly conversations roll over across the term. Quiet months bank what your peaks later draw down, so seasonality stops being a budgeting problem.

Billing starts at go-live

The clock starts when your operation is live on the platform, not when the contract is signed. Onboarding time is not billed time.

Multi-brand runs on one shared pool

Every brand you operate draws on the same conversation pool rather than carrying one of its own. How many brands you run is what sets your package.

What changes for you

Three things move when conversations, not headcount, set what you pay.

Lower cost to serve

Your bill is set by the conversation band you commit to, not by how many people are logged in. Capacity you add to cover a peak, a launch or a holiday does not arrive as a new line on the invoice, so widening coverage stops being a budget negotiation.

More revenue captured

Buying questions arrive in the same inbox as service questions. A product can be recommended from your catalogue and an order status confirmed inside the conversation the customer already started, instead of the customer being routed away from it.

Stronger retention

Every brand, channel and past conversation resolves against one customer record, so a returning customer never restates their problem. That consistency is a property of the structure, not of how busy the week happened to be.

Team productivity follows from the same structure: context arrives attached to the conversation, so a shift is spent resolving rather than reconstructing.

+0M
Engagements Processed
+0%
Faster Response Time
0–3x
Conversion Lift
+0%
CSAT Improvement
0–80%
Automation Rate
0%
Response Rate
FAQ

Got questions?

Book a Demo

How is a package priced?

Each package spans a monthly conversation range, and you commit to the volume inside that range that matches the work your operation handles. You pay one monthly amount for it. Seats are capped by package and never billed, so what you pay follows the work, not the size of the team.

Do we pay for every agent we add?

No. Each package caps how many seats you can open, and every one of those seats is free to fill. Agents, supervisors and admins never add to the bill.

What happens if we go past our conversation band?

The extra bills in whole blocks at your package's own entry rate. A peak month is charged at the same rate as a quiet one, so there is no surge pricing to plan around.

Do unused conversations expire?

On an annual prepay they do not. Unused monthly conversations roll over across the term, so quiet months bank what your later peaks draw down.

When does billing start?

At go-live. The clock starts when your operation is running on the platform, not when the contract is signed.

How do multiple brands work?

Every brand you operate draws on one shared conversation pool rather than carrying one of its own, and how many brands you run is what sets your package. Starter covers one brand, Growth three, Plus five, and Premier runs an unlimited number.

Which AI agents are included?

Every package includes FAQ and ask-me-anything answering grounded on your own knowledge base, order tracking and status through the native Odoo integration, and negative-comment auto-moderation on Facebook and Instagram. AI product recommendations start at Growth, sentiment analysis and the CX Studio workflow builder at Plus, and conversational AI analytics at Premier.

Can the AI agents be customised to act in our own systems?

Premier entitles you to customisable AI agents. They are scoped with our team against your systems and your processes before they go live, rather than switched on from a settings page. The CX Studio workflow builder is scoped the same way.

Can we move to another package later?

Yes. Moving up widens both the capabilities you can use and the conversation range you can commit to. You can also change your committed volume inside your current range without changing package. Your brands, connected channels and conversation history stay in place.

Size the package to your volume, not your headcount

Tell us the conversation volume you handle in a month and how many brands you run. We will show you which of the four packages that lands in, and exactly what it covers.

Book a Demo