The Agentic CX Platform — Customer Service Management for Every Digital Channel
One inbox, AI Agents, routing, ticketing and live analytics for your CX team.
My account has been locked and I can't log in.
Can I get an invoice for my last purchase?
No reply in 2 days — your support is terrible.
In short
Tactful AI is a customer service management system for digital channels. It puts WhatsApp, Instagram and Facebook messages and comments, webchat and email in one inbox. Teams route, ticket and report on every conversation. AI Agents resolve routine questions and hand over to people when needed. Billing is per conversation, never per seat.



















One platform. Every conversation. Fully governed.
From the moment a customer sends a message to the moment it's resolved — Tactful processes, routes, analyses, and acts in milliseconds.
Omnichannel customer service software for digital channels
Tactful AI is a customer experience platform for teams that serve customers in messaging and social channels. It brings WhatsApp (Cloud API), Facebook Messenger, Facebook comments, Instagram DMs, Instagram comments, webchat, email and your customer portal or mobile app into one workspace.
As an omnichannel customer engagement platform, it keeps each customer's history in one timeline, whichever channel they use next. Agents, supervisors and AI Agents work from the same inbox and the same records. Tactful AI covers digital channels only. It does not handle phone calls.
Every channel. One workspace. No missed conversations.
All channels in one inbox. Full history, AI replies, smart routing.
- All digital channels in one workspace
- AI-suggested replies agents approve and send
- Smart routing to the right agent, every time
- Full cross-channel conversation history
My order hasn't arrived — 4 days
Can I change delivery address?
Question about return policy
Upgrade my subscription
Hi, I placed order #45892 four days ago and it still hasn't arrived.
Hi Yuki! Let me pull up your order right now.
2× Wireless Earbuds Pro
1× USB-C Charging Case
Found it — your order is back on route. Let me get the updated delivery window.
Your order is scheduled for delivery tomorrow 10 AM – 2 PM. You'll get a WhatsApp message 30 min before.
AI that resolves — not just responds.
AI Agents resolve routine requests end to end. Conversations that need a person go to your team.
- Order status, returns and refunds resolved end to end
- Works within rules you define
- Hands off to humans when judgment is needed
- Every action logged
Hi, I need to return a damaged item from order #78932. The box was completely crushed when it arrived.
14:22 · WhatsApp
Realtime Monitor
⚡Queue spike predicted in ~18 min based on historical patterns
Know what's happening right now — not last week.
Live dashboards for response times, resolution rates, and sentiment. Spot problems before they escalate.
- Real-time dashboards for managers and team leads
- Sentiment tracked conversation by conversation
- Agent and team performance visible live
- Customisable reports leadership can act on
Automation configured for you. No IT queue.
No-code CX Studio flows, configured for you during onboarding. Our team updates them as your process changes.
- Flows set up by the Tactful team in CX Studio
- Smart routing by language, priority, and workload
- Ready-made templates for common scenarios
- Flow changes go live with zero downtime
Automation Flows
2,248 runs today · 96.4% success rate
Actions inside the conversation. Not after it.
AI processes returns, applies discounts, handles account changes — in-conversation, within your rules.
- Connects to Shopify, Odoo, your CRM and other systems
- Manager sign-off for high-value requests
- 100% auditable actions
- Issues resolved in-conversation, not after escalations
Tickets inside the conversation. Not another tool.
Tickets created in-conversation — linked, assigned, and SLA-tracked. No context lost.
- Tickets linked to conversations with full context
- Auto-classification: complaints, queries, returns
- SLA tracking with automated escalation
- Internal collaboration on each ticket
Connects to the systems you already run.
Connects to Shopify, Odoo, your CRM and other systems. Shopify and Odoo connect natively.
- CRM, payments and ERP connected by the Tactful team for your setup
- Customer portal API and SDK for your developers
- Enterprise security on every connection
- Bi-directional sync — pull data in, push outcomes out
Connected Ecosystem
Native connectors for Shopify and Odoo. Other systems are connected by our team.
How pricing works
Plans are priced by the number of monthly conversations and brands you run on Tactful AI. Seats are never billed, so you can add agents and supervisors as your team grows.
See the full platform in action
Inbox, AI agents, analytics, and automation — see the entire stack.
Teams that automate CX resolve issues 61% faster. See how.
See the platform running with your use case — your channels, your workflows, your team.
30-minute personalised walkthrough. No slides, no pressure.