Chris Parker Blog

Hi, I’m Mohamed Elmasry – an engineer-turned-entrepreneur and founder of Tactful AI, a company built on the belief that customer experience can be transformed through the right blend of artificial intelligence and human understanding. I’ve spent years working at the intersection of technology, business, and service, helping organisations improve how they engage with customers in the digital age. This blog is my space to share insights on AI-powered customer engagement, startup leadership, and building practical, future-ready solutions. Whether you’re building a team, scaling a company, or exploring the role of AI in service and sales, I hope you’ll find ideas here that are thoughtful, relevant, and actionable.