Conversational Analytics
Every Conversation is an Opportunity
Supercharge your customer satisfaction and sales by using AI to analyze every customer conversation and provide deep insights that you wouldn’t be able to extract using conventional analytics.

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Conversational Analytics Use Cases
Compliance and Adherence
Service Quality
SentimentAnalysis
Marketing ROI
New Opportunities
Competitive Analysis
Process Improvement
Non Spoken Issues
Customer Satisfaction
Agent Development

Monitor & Control
Boost Customer Experience Quality
Traditional methods of measuring customer experience quality don’t scale and are very expensive. Tactful’s conversational analytics technology deep dive into every conversation and automatically extracts valuable insights such as customer satisfaction score, common issues, pain points & more at a fraction of cost and time.
Omnichannel Analytics
Holistic and 360 Approach
Customers use multiple channels for communication so your analytics need to cover them all. Tactful’s conversational analytics is an omnichannel analytics technology, it digests all customer’s communications and extract their journey on all different touch-points to draw a 360 profile that you can use to understand issues and enhance retention.

Understand Relations
It’s about Products, Customers, Team, & Processes
Best customer experience starts with the right product, for the right customer, delivered by a skilled team, and following the right processes. As things scale, understanding the gaps and drawing relations in this quadrant using traditional methods can be next to impossible. Tactful’s conversational analytics leverages AI to help you make sense of a large volume of customer interactions and find patterns that you never imagined they exist.

Sentiment Analysis
Quality Under Control
Tactful’s conversational analytics can crunch a massive number of conversations in different forms and provide automatic reports for service quality, process adherence, and violations so you can focus on improving the actual service.


Multilingual Analytics
Understand Customers Intents
Tactful’s conversational analytics is powered by a true multilingual AI technology, now you can measure and track customer experience by analyzing conversations spoken in any language and any dialect across your customer base.
Capabilities
AI Powered
Uses several layers of AI & Natural Language Processing to extract deep insights from everyday conversations and other interactions.
Omnichannel
Works across all channels including voice & digital that draws a 360 picture of your customers experience and find opportunities to improve.
Efficiency
Analyzes a massive number of customer interactions at the fraction of the cost and time required by traditional approaches.
Find Improper Behaviours
It’s about Continuous Improvement
Your team skills and competencies define your brand image and value. Tactful’s conversational analytics can help you understand skills gaps or improper behaviors so you can build the right training and development programs for your team.


Detect patterns & find trends
Market intelligence
Your customers will often tell you about ways to improve your products and services but this can be easily overlooked in increasingly overwhelming operations. Tactful’s conversational analytics will extract market intelligence information.
Avoid brand damage
Stay informed
We all would like to be immediately informed when critical issues and trends emerge. Using Tactful’s conversational analytics you can set up alerts and automation that will be triggered once the system detects anomalies or uprising trends.

How it works
Why fast growing brands choose Tactful AI
Tactful CX Analytics Architecture
