Shaping the future of customer experience
Dstny Group and Tactful AI leaders have come together to share the full story of the acquisition and their future plans after joining forces this year.

The Story Behind the Acquisition
Dstny Group, The European leader in business communications, announced the acquisition of Tactful AI that provides a cutting-edge intelligent customer experience platform. The acquisition extends Dstny Group’s products portfolio and helps both companies enhance customer engagement operations across modern digital and traditional voice channels.
Being Part of Dstny Group
The acquisition of Tactful AI takes Dstny Group to the next level in customer engagement.
About Dstny
Dstny is a leading European provider of cloud-based Business Communications. The company aims to simplify the everyday lives of more than 2,3 million users today.
The interactive tools in Business Communications are delivered as–a-service and bring employees and customers together across all communication formats (voice, video, chat, and other).
About Tactful
Tactful is a leading and private technology company based in the UK, with a presence in EMEA. Tactful offers omnichannel and AI-powered customer experience software to help businesses thrive.
Tactful UCX is a comprehensive customer experience platform that incorporates all technologies and tools businesses need to deliver the best customer experience, reduce costs, and boost customer loyalty and sales.
Who is Dstny
Dstny is a leading European provider of cloud-based Business Communications.
The company aims to simplify the everyday lives of more than 2,3 million users
today: the interactive tools in Business Communications are delivered as–a-service and bring employees and customers together across all communication formats (voice, video, chat, and other).
Who is Tactful
Tactful is a leading and private technology company based in the UK, with a
presence in EMEA. Tactful offers omnichannel and AI-powered customer
experience software to help businesses thrive. Tactful UCX is a comprehensive
customer experience platform that incorporates all technologies and tools
businesses need to deliver the best customer experience, reduce costs, and
boost customer loyalty and sales.
Bringing Dstny and Tactful Together
The road to success for both entities is built on universal values and common strategic goals.





Bigger. Better. Stronger.
Diversity is what drives our teams to unite and create impact.

Digital transformation has grown on a massive scale, especially during COVID-19, based on the fundamental changes of every user’s expectations. Customers expect to receive excellent service, which drives organizations to compete for a better customer experience (CX) in the next couple of years.
The collaboration of Tactful AI and vertical expertise, along with Dstny Group’s ecosystem and cloud communication offerings will deliver more value to our partners.
Our partnership models are now more affordable, effective, and meaningful. They help various verticals, whether Retail, Financial Services, Government and Telecom, etc., meet their business goals. They also reduce average time of handling clients, increase self-service containment rates, cut costs, and boost conversion rates on service-to-sales calls — and above all, improve customer satisfaction and employee engagement.
Thank you for being part of our story







Why Become a Partner
More comprehensive business strategy that allows you to avoid any operational hassle.
Solutions that cater to your customer’s business goals, establishing direct connection with them.
Dedicated customer support and account management around the clock.
More no-code and out-of-the box use case-centric features that serve various verticals.
#DSTNYxTACTFUL
Takeaways and Highlights
What This Acquisition Means for Dstny and Tactful
Both entities have the will and the perseverance to introduce innovative solutions.
Introducing Tactful AI to European markets, service providers, and Dstny Group Service Partners.
Achieving operational excellence and business synergies between Dstny Group and Tactful AI.
Designing united goals and value-driven objectives that lead the innovation of our products portfolio.
Aligning the vision of the organization as a solution provider, not just a service provider.
Meet our Dream Team
This event would not have come to life without each and every person’s dedication and effort.

Mostafa Toson
Sr. Operations Manager

Hossam Zaki
Regional Channel Director (MEA)

Ahmed Emad
Operation Specialist

Wael Aggour
Sales Director

Ahmed Fouad
Customer Success Manager

Mostafa Abdelmohsen
Customer Success Manager

Wael Ibrahim
Design Lead

Jessica Nabil
HR Coordinator

Ahmed Hamdi
Sr. Graphic Designer

Muhammad El- Attar
Marketing Manager

Maggie Adly
Learning and Development Specialist

Noha Abdel-Tawab
Content Marketing Manager

Ahmed Mohsen
Sr. Product and Marketing Manager

Saeed Ahmed
Operations Admin

Mostafa Toson
Sr. Operations Manager

Hossam Zaki
Regional Channel Director (MEA)

Ahmed Emad
Operation Specialist

Wael Aggour
Sales Director

Ahmed Fouad
Customer Success Manager

Mostafa Abdelmohsen
Customer Success Manager

Wael Ibrahim
Design Lead

Jessica Nabil
HR Coordinator

Ahmed Hamdi
Sr. Graphic Designer

Muhammad Attar
Marketing Manager

Maggie Adly
Learning & Development Specialist

Noha Abdel-Tawab
Content Marketing Manager

Ahmed Mohsen
Sr. Product & Marketing Manager

Saeed Ahmed
Operations Admin