Supercharge Customer Retention and Growth using AI

The Cognitive Customer Experience Platform

Tactful Unified Cognitive Customer Experience Platform is the next generation omnichannel customer experience technology that helps your business achieve the best results across touchpoints using AI and data centric approach.

Unified Agent Desktop

These businesses & more trust Tactful to boost customer satisfaction, productivity, & sales

ELARABY Group Logo

Tactful UCX Platform

Enterprise Scale Customer Experience

Tactful UCX “Unified Cognitive Customer Experience” is the all-in-one platform for growing enterprises looking for a scalable and capable modern software to boost customer retention, optimize operations, maximize sales and have deep insights about their customers journey.

AI Help Desk

AI Powered Customer
Support Platform

Tactful AI Helpdesk redefines the customer support software as we know by using comprehensive omnichannel customer support, ticketing and CRM capabilities blended with advanced AI and automation technology for increased customer retention, optimized operations and reduced costs.

AI Chatbot

Smart & Self Learning
Virtual Assistants

Now you can build the best self-service conversational experiences using smart and self-learning virtual assistants powered by advanced multilingual artificial intelligence technology.

AI Ticketing System

Advanced & Feature Rich Ticketing Solution

Streamline customers’ requests,  personalize and boost customer loyalty using advanced and feature rich ticketing solution.

CX Analytics

Artificial Intelligence Powered Conversational Analytics

Deep dive into customer journey and extract new enlightening insights from daily conversations between your customers and agents using artificial intelligence.

Our Customers Get Results
ElARABY Customer Experience

As of 2017, the MENA e-commerce market reached $8.3 billion, with an average annual growth rate of 25%, e-commerce in the region has been growing slightly of the global average. In order to compete in this space, businesses have to adopt a customer-centric approach with a focus on delivering the best service across all channels.

We at Elaraby have worked with Tactful to build a comprehensive customer experience platform to manage and deliver the best customer experience across all digital platforms, since started we have seen spectacular improvements in customer satisfaction, online conversion, and operations efficiency. The results have been exceeding our expectations on all fronts.

Manal Negmeldin , Head of Digital & Omnichannel at ELARABY GROUP

Omnichannel Engagement

True Omnichannel Experience

Unified Communication at Scale

Tactful UCX is the one platform for unified customer communications across all touch points. Tactful UCX helps you manage inbound requests and drive outbound engagement using a consistent omnichannel approach.

Conversational AI-Powered Technology

End-2-End Augmented Customer Experience

Tactful UCX is built from the ground up using AI and data centric approach.

Tactful augments every step of your customer journey either by automated service, personalized recommendation or empowering your agents by smart answers and realtime insights.

Customer Experience Quality

Turn Conversations into Opportunities

AI-Powered Customer Experience Analytics

Tactful i-Sight technology is advanced analytics engine that uses AI to extract difficult to find insights from several sources & large volume conversations’ data.

Using Tactful i-Sight you can turn every conversation into an opportunity to learn & improve.

Why Fast Growing Brands Choose Tactful UCX


Better Customer Retention


Better Productivity


Better Conversion Rate


Faster Time-To-Market


Better Customer Retention


Better Productivity


Better Conversion Rate


Faster Time-To-Market

Enterprise Grade Platform

Enterprise Ready

Security & SLA

Tactful UCX offers superior security & guarantee outstanding service-level agreement, as well as flexible integrations.

Cost Effective

Scalable & Affordable

Tactful UCX has been built to flexibly grow as your business grows. You can add more users & features without worrying about reliability or past investment.

Flexible Deployment

Stay Compliant & Agile

Tactful UCX is an infrastructure agnostic solution. You can enjoy our managed cloud offering or deploy Tactful UCX on your private cloud or on-premises data center.

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