Tactful AI-Powered Conversational Analytics Technology

Solve the Customer Experience Puzzle using AI

Tactful i-Sight technology is advanced analytics engine that uses AI to extract difficult to find insights from several sources and large volume conversations’ data. Using Tactful i-Sight you can turn every conversation into an opportunity to learn and improve.

Tactful CX AI Conversational Analytics Architecture​

These businesses & more trust Tactful to boost customer satisfaction, productivity, & sales

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Customer Experience Quality

Monitor & Control

Boost Customer Experience Quality

Traditional methods of measuring customer experience quality don’t scale and very expensive.

Tactful i-Sight technology deep dive into every conversation and automatically extract valuable insights such as customer satisfaction score, common issues, agents’ skills, process adherence, market intelligence, and much more at fraction of cost and time.

Omnichannel Analytics Technology

Holistic and 360 Approach

Customers use multiple channels for communication so your analytics need to cover them all.

Tactful i-Sight is an omnichannel analytics technology, it digests all customer’s communications and extract their journey on all different touch-points to draw a 360 profile that you can use to understand issues and enhance retention.

Omnichannel Analytics Technology
AI Analytics

Multi-Layer AI Approach

Parallel Models

Tactful i-Sight dashboard enables you to create multiple models that work in parallel to extract orthogonal insights from the same data. By doing so, you can measure things like customer sentiment, agent attitude, resolution, issue type and much more in the same conversation at the same time.

Using Tactful i-Sight technology you can qualify one measurement using the results from another one so you can zoom into the conversation flow and improve measurements quality using a multi-layer approach.

You can also find correlations between multiple measurements to uncover patterns or complex scenarios that affect the KPIs being measured.

Customer Experience Analytics Use Cases

Compliance & Adherence

Customer Satisfaction

Competitive Analysis

Service Quality

Agent Development

New Opportunities

Marketing ROI

Non Spoken Issues

Process Improvement

business tools

Connect Your Business Tools

Overlay External Information

You can add external data sources like CRM, marketing information, services status, etc to draw a better picture and find correlations between the extended business operations and how this affects your customer behavior.

This holistic analytics approach can lead to significant increase in customer retentions, sales as well as cost reductions.

Track & Monitor

Real Time Insights

By adding Tactful i-Sight to live customer conversations management, your team can get directions and recommendation on how to deal with customers in particular scenarios based on learning from similar customer behaviors in the past.

CX Real Time Insights
AI Based CX Alerts

Avoid Brand Damage

Setup Monitor and Alerts

Using Tactful i-Sight you can set up alerts and automations that will be triggered once the system detects anomalies or uprising trends.

Example you can set up an alert to trigger when system detects consistent spikes in negative customer sentiment during the day so you can investigate and act instantaneously.

CX Optimization

Analyze and Improve

Using interactive conversations analysis dashboard, Tactful i-Sight will help your team drill down in each conversation and find unique information as well as issues.

The same interface can be used to analyze AI accuracy & provide feedback to the AI training engine to improve future results.

CX Optimization

How it works?


Using Tactful i-Sight interactive interface you can set up insights measurements based on business objectives and different data sources.


Tactful i-Sight gathers customers’ interactions data from multiple communication channels such as voice, email, social media, webchat, mobile app and much more.


Tactful i-Sight processes each conversation and extract patterns and insights and correlates these to the customer journey, team capabilities, products and services.


Use Tactful i-Sight flexible reporting dashboard to visualize and review generated insights. The integrated interactive analyzer will help you dig deeper into each conversation and understand driving factors.

Connect With Major Business Intelligence Tools

Tactful i-Sight uses flexible and open analytics database scheme to enable easy integration with your prefered business intelligence tools so you can unify your reporting infrastructure.

BI Tools Integrations

Why Fast Growing Brands Choose Tactful UCX


Better Customer Retention


Better Productivity


Better Conversion Rate


Faster Time-To-Market


Better Customer Retention


Better Productivity


Better Conversion Rate


Faster Time-To-Market

Enterprise Grade Platform

Enterprise Ready

Security & SLA

Tactful UCX offers superior security & guarantee outstanding service-level agreement, as well as flexible integrations.

Cost Effective

Scalable & Affordable

Tactful UCX has been built to flexibly grow as your business grows. You can add more users & features without worrying about reliability or past investment.

Flexible Deployment

Stay Compliant & Agile

Tactful UCX is an infrastructure agnostic solution. You can enjoy our managed cloud offering or deploy Tactful UCX on your private cloud or on-premises data center.

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