So you are running a big business and have been hearing lately about multichannel and omnichannel customer care but you are completely indecisive about which to choose for your business.
I am not gonna lie to you, it’s not an eeny-meeny-miny-moe decision, you can’t just flip a coin and choose one. You need to have a clear picture of each, and what can each one do for your business.
That’s why in this article, I am going to present you with the key differences between multichannel and omnichannel but first let’s explain the meaning of each.